Marketing strategy involves all the activities rolled out to take your brand to the desired future state, aligned with your goals. Depending on the product cycle, we develop market entry strategies and campaigns with or for you, plan your communication, and create the basis for your marketing success.
It includes developing buyer personas, brand messaging, and defining specific measures such as events, trade fairs, mailings, roadshows, inbound marketing, SEO & SEA to provide measurable business growth.
We identify new markets for you, evaluate them, and accompany the introduction of your products and services. Together with you, we design your go-to-market strategy and its successful implementation.
Your marketing and sales goals form the basis of our plans and actions that are cost-effective and can be measured as and when required.
Campaign planning includes developing campaign goals and execution based on target groups or buyer personas. We analyze your competitors, understand your customers for the right positioning, and create a budget plan with you.
We also work on your communication channels and brand messaging to make sure they are aligned with your campaign goals. We work on the "Sketch to Exhibition" format, i.e., start to finish and optimize the campaign results through continuous evaluation.
The visible part of any marketing activity is communication, and it must be aligned with your company goals and be relevant and engaging among your target group. An ideal communication plan includes analysis, planning, implementation, and evaluation.Brand messaging is a critical organ of a successful marketing plan so that your company speaks with a perceptible and recognizable voice.Read More
The Internet is no longer a place for anonymous information searches, but a place of encounter - with your future and your existing customers. The changes in user behavior have led to a paradigm shift in marketing, away from push to pull methods.
We help you to create detailed target group profiles, i.e., buyer personas. We offer these buyer personas unique content that lead them to your website. Once they have landed on your site, we execute inbound marketing to generate leads from visitors.