ANALYSIS & MONITORING

ANALYSIS & MONITORING

Sales is not always plain sailing. The tougher the market, the more important it is to keep an eye on the competition. In everyday business this can be a hindrance, and the view from outside can cover different angles.

Furthermore, all analyses have to take place at the right time. Instead of being distracted from the essentials, you will get "ammo" from us to take on your next hunt.

WIN / LOSS ANALYSIS

WIN / LOSS ANALYSIS

On your behalf, we will search for the underlying reasons for your potential customers' purchasing decisions. You can then use the results of this win/loss analysis for various purposes.

First of all, of course, you will improve your understanding of the competition environment, but you can also use the insights to increase your closure ratio through improved sales tactics, or tailor your offer to the actual needs of your potential customers.

ELEVATOR PITCHES

ELEVATOR PITCHES

"You never get a second chance to make a first impression" – this sentence sums up all the reasons why you need a professionalized first contact.

No matter what context in which you talk to your future customers for the first time – at trade fairs, lectures, on the telephone or literally during an elevator ride – they will know who you are and what you do after your 30- to 120-second elevator pitch, plus how they will benefit from your products and services (yes: there's even time for that!).

Prepare various scenarios and be persuasive, informative and likeable. It will be our pleasure to help you find the balance between a natural performance and professionalism that will win over your customers.

USE CASES & REFERENCES

USE CASES & REFERENCES

Use cases and references are two of the most powerful tools in online marketing. References persuade people by creating credibility. They bear witness to your competence and experience and act as customer loyalty tools.

Use cases are thematically related to references. Here, the specific circumstances of your potential customers' situation flow into your work and your offer is made more intuitive and attractive with the help of sample calculations and comparisons.

It would be our pleasure to advise and support you with planning and creating references and use cases. Just contact us and find out more on our blog.

BATTLE CARDS

BATTLE CARDS

Your salespeople are motivated but want more support? In highly competitive markets, especially, your sales representatives need a strong basis for analysis and argumentation.

The battle card contains all the basic information about the market environment and suitable customers and provides the basis for arguing the benefits of your products during your sales talks. The battle card's combative name is also justified as it provides detailed information about your competitors' strategy and services.

We can advise and support you with planning, researching into and creating your battle cards. For more information and contact details, please visit our blog.

CUSTOMER PROFILING

CUSTOMER PROFILING

Customer profiles serve as a basis for just about any of your marketing activities. They provide demographic and psychographic information about your customers, giving you all the useful information you require on your customers' behavior and personal environment.

In a B2B context, that environment includes the number of employees, turnover and their area of activity, as well as information on decision-making processes and their budget. Work with us on your customer profiling concept and build your marketing on solid foundations.

With our support, you will identify target groups and buyer personas, which will enable you to tailor your marketing concept.

CUSTOMER PAIN POINT ANALYSIS

CUSTOMER PAIN POINT ANALYSIS

Similarly to customer profiling and elevator pitches, customer pain point analyses increase your sales. Customer pain points are identified using a series of open-ended questions to develop corresponding solution strategies and service offers. Digital marketing uses even more information sources, such as social media monitoring, blog monitoring and customer community analysis.

Wherever your customers appear on the web or in person, they leave valuable information that can help you tailor your offer to their needs.

It will be our pleasure to identify relevant sources with you and to work out a concept that will enable you to permanently increase the added value of your services to satisfy your customers.