---
title: Market intelligence | Marketing Agency | divia GmbH
description: Divia's team of experts will assist and advise you in market, competitors and portfolio analysis to develop and grow your business. Call our experts now!
---

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# Market Intelligence

Our market intelligence process is designed to solve marketing challenges, understand the target audience, analyze the customers, markets, and competitions, and provide a strategic roadmap to drive your business goals.

## Market Intelligence

Market intelligence is the basis for a successful strategy, whether it is a general corporate strategy or specific to marketing, sales, and product management.  
Our experts deconstruct, reimagine what’s possible for your brand, and help to create the plans and actions that perform. We support and advise you with customer and market analysis as well as competition and portfolio analysis.

## Customer Analysis

The better you understand the needs of your customers, the more you communicate with them to understand their expectations.  
At divia, we analyze your customers, assist you in creating a successful solution by defining audience intelligence for segmentation, positioning, and targeting. We believe your marketing is successful if you have a clear understanding of your customers and buyer persona profiles.

[Read More](https://www.divia.de/en/market-intelligence/clients-analysis?hsLang=en)

## Market Analysis

Every company has to be aware of numerous influences, especially when the market is flooded with strong competition. divia helps you to recognize opportunities and risks and discover your brand drivers and potential.  
We analyze your markets and create new sales opportunities for your products or services globally and across various industries so that you stay ahead of the curve and take advantage of growth potential in a structured manner. Through our market analysis, we help you to have a focused target group, gain relevant additional awareness about the environment, requirements, and understand the decision-making behavior of your customers.

[Read More](https://www.divia.de/en/market-intelligence/market-analysis?hsLang=en)

## Competitor Analysis

To maintain market shares and to gain new ones, targeted and continuous competition monitoring is essential. With divia's competition analysis, you secure the future viability of your company, from the sales talk to the strategic realignment.  
Competitor analysis gives you a comprehensive picture of your company's position in the market, as well as the characteristics and strategies of your competitors and potential new market participants. In this way, you can identify and develop your USP and more easily formulate relevant differentiation criteria that set you apart from your competitors.

[Read More](https://www.divia.de/en/market-intelligence/competition-analysis?hsLang=en)

## Portfolio Analysis

Often you wonder that despite your products excelling in the quality, you can't find buyers. At divia, we guide you from your point of departure to your point of arrival and help you to find the right products for your market and your customers.  
We assist you in reaching the desired future state, wherein we recommend a regular analysis of market needs, development of new products, and a critical look at naming, pricing, and marketing of your products. We also suggest mystery shopping to understand the quality assurance as well as the analysis of your competitors.

[Read More](https://www.divia.de/en/market-intelligence/portfolio-analysis?hsLang=en)

Our rich experience with market intelligence helps us to deliver creative and marketing solutions and brand positioning that create a roadmap for success and provide measurable and exponential growth.

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We are a full-service marketing consulting firm that succeeds in our client’s goals through the strategic utilization of technology and customer-centric processes. We focus on digital transformation, sales enablement, marketing automation and planning, and buyer personas and journeys.

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