Buyer persona includes customer profiling based on demographics, online behavior, attributes and concerns, decision drivers, pain points while making a purchase, and the stage of the buying process they are in.
Buyer personas are the target group 2.0. The Internet is no longer a place for anonymous information searches, but a place of encounter - with your future and your existing customers. The changes in user behavior have led to a paradigm shift in marketing, away from push to pull methods. A buyer persona is a research-based profile that represents a target customer and defines who your ideal customers are, what their regular schedule looks like, the difficulties they face while searching, and how they make decisions when it comes to making a purchase or preferences around that. With our support, you can create detailed target group profiles, i.e., buyer personas. You offer these buyer personas unique content that leads them to your website. When you understand how to support buyers judge your offer on their terms, you create a connection and an element of trust that competitors can’t match.
While target groups are ultimately segmented groups of people based on demographic data, when creating buyer personas, detailed information about your existing customers is used to define characterizing and clearly distinguishable individual profiles. The resulting buyer personas are unique and represent your most important customer types. All further marketing measures are aligned with them. They form the basis for your communication planning, marketing strategy, and personalization of your content. You have the required information you need to align your marketing strategies, including brand positioning and inbound marketing through content curation, remarketing, and sales enablement, keeping the buyer’s expectations intact. Defining your target groups who benefit from your solutions is critical to your sustainable efforts to attract and retain them and to drive your overall business growth and sales.
By defining Buyer Persona, we help you in understanding what motivates your ideal customers, further to which you will be able to have the apt communication with them and provide the products or services that will make a difference.