Inbound Marketing

Connecting proven and focused content and campaign plans with your business goals, we design inbound marketing initiatives that work with your ongoing strategies.

Inbound marketing is marketing designed and planned for a customer's buyer’s journey. You attract relevant traffic to your website through engaging content and turn them into prospects and leads through automated and targeted communications. Integrating inbound marketing into your marketing mix means providing relevant content that not only convinces search engines but meets the needs of the customer. From his initial interest to a purchase decision and the subsequent service, a self-confident customer is offered the right content in the right form at the right time. It is a combination of methods used across platforms that deliver the most reliable results. 

With the inbound method, marketing is used in a targeted and resource-saving manner and delivers a measurable return on marketing investment (ROMI). You continuously adapt and improve the content and the inbound process. You follow the buyer's journey and an omnichannel approach that includes SEO, blogging, social media, and AdWords. High-quality content is offered to your visitors via the various channels, each with a specific goal - to attract the visitor (Attract), make him a lead (Convert, induce him to buy (Close), or to satisfy him and permanently bind (Delight). And we are always tracking those initiatives to your most important goals: growth and revenue. 


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What Sets divia Apart?

Steps to Inbound Marketing Success

We work on creating inbound marketing strategies that solve problems for the people you want to reach.

We want to understand your business and your goals before asking you to invest. We dig deeper into your existing marketing funnel activities such as lead generation, marketing automation, content marketing, and much more based on your objectives, expectations, competitions, and trends.
Internal Discussion

Based on the information gathered during the consultation, we will create documentation encompassing your implementation plan. We will discuss with our team of digital marketers and strategists how to accelerate your brand's growth and revenue through marketing planning and tactical execution.


Identifying your target group, engaging them throughout the buyer’s journey requires specific solutions. Once we are through with “behind the scenes” and creating project implementation processes and marketing strategies, we will make you an offer, which is often tailor-made for you.

Project Kick-off

Once the implementation plan is approved, we will begin its execution. The goals you set are what will keep us aligned to come together as one team. We are here to transform you digitally and create processes and solutions to make sure you are getting the results that fuel business growth.