Use Case & Reference Creation

Use cases and references represent powerful instruments of sales and online marketing and create credibility. 

Use cases and references demonstrate competence and experience and act as a means of customer loyalty. Use cases are thematically related, in which the specific circumstances of your potential customers flow, and which make your offer clearer, engaging, and more attractive with the help of sample calculations and comparisons. In particular, if you want to encourage your customers to make a purchase decision, it makes sense to explain the benefits of your offer to them. Some deals in a B2B context are so complex that decision making without a use case carries too much risk for your customers. Here, by creating use cases and references, you get to present evidence of feasibility and an outlook on how to proceed after completion. 

As a marketer, you can customize use cases for each prospect based on how he/she will interact with your product or service. Providing a report of the case from the prospect's point of view can help build the context of the use case. Besides this, it is vital to write the use case in natural, conversational language to keep the prospect engaged as he/she may or may not be aware of the technological terminologies. Use Cases define the specific what they are seeking to improve, and you may need to formulate several marketing use cases for one prospect if your product or service can help meet different goals or resolve multiple problems. Use Cases and References allow you to become an active part of the business process and help to close deals. 


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Steps to successful Use Cases & References

We assist you in formulating engaging and relevant use cases and references that involve stepping into your client's shoes and help you to present as the right partner to success. 

Call We want to understand your business and your goals before asking you to invest. We dig deeper into your existing marketing funnel activities such as lead generation, marketing automation, content marketing, and much more based on your objectives, expectations, competitions, and trends. 
Internal Discussion
Based on the information gathered during the consultation, we will create documentation encompassing your implementation plan. We will discuss with our team of digital marketers and strategists how to accelerate your brand's growth and revenue through marketing planning and tactical execution.
Offer Identifying your target group, engaging them throughout the buyer’s journey requires specific solutions. Once we are through with “behind the scenes” and creating project implementation processes and marketing strategies, we will make you an offer, which is often tailor-made for you.
Project Kick-off Once the implementation plan is approved, we will begin its execution. The goals you set are what will keep us aligned to come together as one team. We are here to transform you digitally and create processes and solutions to make sure you are getting the results that fuel business growth.