Client profiling is a way to build a representation of your target groups to help you make design customer-focused decisions concerning your service or product.
One of the most crucial parts of any business is understanding your customers and their attributes. Client profiles are “prospect types,” which are designed to represent the regular users of a product or service and are used to make customer-focused decisions. With client profiling, you expand your knowledge of your customers with demographic and psychographic information. Together with information about their behavior and their personal environment, you get an even more accurate picture of them. In the B2B context, it is even more critical to define those and it could either be tailor-made or, as in most cases, include the number of employees, turnover, fields, and areas of activity, as well as information on decision-making processes and budget.
Client Profiling creates a comprehensive basis for strategic decisions that help your sales team to close more and better deals. Find out what information is useful for your work, where, how, and how often the required data is collected, and if the collected data is part of your customer profiling concept. Based on your customer profiles, you identify target groups and buyer personas that enable you to define your marketing and sales concept for better deal support. Client profiling has evolved from traditional methods owing to its significance in the business. You can use tools to connect customer information from different mediums, define who your customers are, their buying preferences, patterns, and expectations.
We assist you in defining your customer profiles based on real data rather than assumptions and create a new buyer persona for each unique attribute.