Client Profiling

Client profiling is a way to build a representation of your target groups to help you make design customer-focused decisions concerning your service or product.

One of the most crucial parts of any business is understanding your customers and their attributes. Client profiles are “prospect types,” which are designed to represent the regular users of a product or service and are used to make customer-focused decisions. With client profiling, you expand your knowledge of your customers with demographic and psychographic information. Together with information about their behavior and their personal environment, you get an even more accurate picture of them. In the B2B context, it is even more critical to define those and it could either be tailor-made or, as in most cases, include the number of employees, turnover, fields, and areas of activity, as well as information on decision-making processes and budget.

Client Profiling creates a comprehensive basis for strategic decisions that help your sales team to close more and better deals. Find out what information is useful for your work, where, how, and how often the required data is collected, and if the collected data is part of your customer profiling concept. Based on your customer profiles, you identify target groups and buyer personas that enable you to define your marketing and sales concept for better deal support. Client profiling has evolved from traditional methods owing to its significance in the business. You can use tools to connect customer information from different mediums, define who your customers are, their buying preferences, patterns, and expectations.

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What sets divia apart?

Steps to successful Client Profiling

We assist you in defining your customer profiles based on real data rather than assumptions and create a new buyer persona for each unique attribute.

Call

We want to understand your business and your goals before asking you to invest. We dig deeper into your existing marketing funnel activities such as lead generation, marketing automation, content marketing, and much more based on your objectives, expectations, competitions, and trends.

Internal Discussion

Based on the information gathered during the consultation, we will create documentation encompassing your implementation plan. We will discuss with our team of digital marketers and strategists how to accelerate your brand's growth and revenue through marketing planning and tactical execution.

Offer

Identifying your target group and engaging them throughout the buyer’s journey requires specific solutions. Once we are through with “behind the scenes” and creating project implementation processes and marketing strategies, we will make you an offer, which is often tailor-made for you.

Project Kick-Off

Once the implementation plan is approved, we will begin its execution. The goals you set are what will keep us aligned to come together as one team. We are here to transform you digitally and create processes and solutions to make sure you are getting the results that fuel business growth.