Battle Cards include a summary of a specific competitor’s company, products, and services and help you to win sales battle with persuasion.
Your sales department is motivated, but would like more support? In highly competitive markets, in particular, your sales staff need a strong basis for analysis and argumentation. The battle card initially comprises all the relevant information about the market environment and suitable customers and provides the basis for arguments about benefits in sales talks. Besides, it entails detailed data about the strategy and services of your competitors and prepares you to align your marketing strategies accordingly. Battle Cards are a classic in deal support. The information flows into it, the research of which would be too extensive and time-consuming for your sales department. It is crucial to design battle cards in such a way that your sales department uses them. Hence it is significant to make the message contained in it as understandable and clear as possible. The specific benefit in the sales pitch must rightly emerge from them.
Today, your prospects are sufficiently loaded with information. They have multiple options and are prepared to seek the best possible deals. More than looking for solutions providers, they are evaluating their options. So, when you engage with a potential buyer, they already know what they need. They know the market offerings and the competition therein. They are eyeing specific nuances and the unique selling proposition (USP) and sustainability, and if they sense a lack of confidence or skepticism from the sales rep, they will immediately lose interest in your brand and your product. Battle Cards come into the picture here as they give the required information that is concise, customer-centric, and easy-to-access, and assist your sales team in answering questions and delivering powerful pitches to clients. At divia, we evaluate your Battle Cards constantly to ensure that it’s a relevant and beneficial means for your sales team.
We assist you in empowering your sales teams by curating Battle Cards that include all the relevant information your sales rep needs to know to win deals.