Successful strategies begin with careful analysis. This applies not only to general corporate strategy but also to marketing, sales and product management. We support and advise you on analyzing our customers, market, competitors and portfolios.
The knowledge you gain here is the basis for strategic solutions for planning and positioning your marketing.
The better you understand your customers' needs and the more you communicate with them, the more individually you can address them.
Introductory analyses, customer segmentation and the identification of pain points are helpful, as it is only when you know what is bothering your customers that you can offer a suitable solution and make your marketing all the more successful.
In highly competitive markets, in particular, every company must take numerous market influences into account. Recognizing opportunities and risks that have a lasting impact on your business is key. After all, any decision can only be as good as the information on which it is based.
What is your undiscovered potential? With our market analyses, you can open up new markets for your products or services more easily and quickly in more countries and branches of industry and take advantage of the potential for structured growth. Use opportunities for up-selling and improve your knowledge about your target group and the way you approach them.
Through our market analyses, you gain relevant additional knowledge about your customers' environment, requirements and decision-making behavior.
To maintain and extend your share of the market, targeted, continuous competition monitoring is essential. By analyzing the competition, you ensure the future viability of your company, from sales talks to strategic realignment.
Analyzing the competition provides you with a comprehensive picture of your company's position on the market, plus the characteristics and strategies of your competitors and potential new market participants. In this way, you can recognize and develop your USP and formulate more relevant criteria for differentiation, setting you apart from your competitors.
Your products are good, but aren't selling? In case of doubt, people buy competing goods? You could produce more, but what should you focus on?
To find the right products for your market and customers, we recommend regularly analyzing market demands, developing new products and, last but not least, taking a critical look at your product naming, pricing and marketing. Mystery shopping is used here, with targeted test purchases and analyses of your own quality assurance plus analyses of your competitors.
divia GmbH
Schulze-Delitzsch-Straße 16
70565 Stuttgart
+49 711 400426-30
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