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Tips for Content Improvement
10 Scientific Secrets that Make Your Content Impossible to Ignore
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Use words to make people pay attention
- New (+word family: now, introducing, announcig, dicover etc)
- Free
- You (instead of I or we)
- Secrets (truth behind, sneak peek etc)
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Use pictures to make people pay attention
- Use faces (direct eye contact pulls people in or use eye-gazing to direct the reader’s attention to where you want it to be)
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Make your message irresistable
- Scarcity principle: urgency + exclusivity
- Flash sale, premium content for you, join private group, countdown etc
- Scarcity principle: urgency + exclusivity
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What to say first when people aren’t in the market
- Availability bias: make them think of an example from the past or in the future; Based on that example they will judge the new situation / make a decision (purchase)
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Fastest way to convice skeptical people
- Use Storytelling: makes them draw their own conclusion
- Rhyming: easier to process = appears to be true „without sales, ABM fails“
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The easy way to get people to trust you
- Social proof: testimonials from other customers
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Apperance of prices
- Takes up more space = more costs ($120,00 > $120) prices – short, savings – long
- Currency ratio to numbers ($120 vs. $120)
- Higher position on page = more costs, lower position = lower price
- Red = better deal, discount
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Fear of loss > motivation to win something
- loss aversion: 2x motivated to avoid loss than to achive the pleasure of gain
- dont miss, biggest mistakes and how to fix it, fail/failure
- loss aversion: 2x motivated to avoid loss than to achive the pleasure of gain
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Create a ripple effect
- after first yes it’s easier to get second yes
- make first ask small and slowly increase
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What instantly makes you look better than competition
- Authority principle
- „See what experts are saying“
- Impressed by authority’s opinion (likely to belive them)
- Authority principle