HubSpot Solutions Partner Program Spotlight

Two principles

• Strategy is a choice
• Alignment is more important than a great strategy

Three big strategies for HubSpot’s future

• market penetration
  • digital transformation got really important thanks to covid
  • you have to marketing online -> HubSpot
• upmarket expansion
  • thanks to new features also good for middle market companies

Important: unify partner and direct businesses to deliver joint value (function as ONE team)