Email Marketing Techniques

Thanks to covid19 the days with the best open rates changed: B2B: Monday and Tuesday; B2C: Monday 

Jay Schwendelson's (speaker) calendar on when to send out emails

→ think about what you're sending out and when

Techniques to test to get higher click rates

• Use specific words in your subject line:
  • Free
  • Today
  • Last chance
  • In Stock 1
  • *month* 1 (insert month you want to talk about)
  • Tomorrow
  • Available
  • Hurry
  • Expires
  • Deserve 1
  • New
  • Fun

1 (new thanks to covid)

• Use less than 20 characters OR more than 65 characters → stand out
• Make it possible to use private email-addresses on your landing pages (many people are unemplyed right now → they will get back to you when they’re back in business)
• B2B: no sugar coating → address the topic (covid) directly; B2C: subtle way → discuss it indirectly
• Don’t use: meeting, chat, quick, learn, urgent, training, remember, might, featured
• Use exaggeration in your subject line: „Inbound 2020 is heeere!!“
• Send out more touch over emails (B2C: 4x over 2 weeks, B2B: 3x over 2 weeks)
• Send out offer 2 days in a row
• Set all primary links in your email to your offer’s page (e.g. also your logo)
• Animated GIFs in your email (header)
• Emojis in subject line
• Give out free stuff

„Some may sound silly – but they seem to work – just try it out and see what works for you“