Conversational Marketing

Customers expect fast responses - if you can't do that you loose them!

Key element of conversational marketing

• Conversations happen in customer-time (24/7 possible)

• Conversations need to be scalable

• Conversations need context

  • bots need to get more intelligent the more you talk to them

  • if customers texts bot one day about a problem, the next day the bot needs to pick up where they left off

• Conversations meet customers where they are

• Conversational marketing is more than just live chat

Chatbot best practise

• Don‘t pretend to be human

• Create an error message (+ option to reach out directly via phone number or email address)

• Add value before you extract value

• Use predifined answers

Questions to answer before implementing a chatbot

• What‘s the goal of your chatbot?

• What web-page should the chatbot live on?

• Who should see it?

Tip: Use a chatbot instead of a Landing Page (to register for a webinar) // click on CTA opens a chat

• E.g. event is posted on facebook

• Visitors can press button to message

• Bot asks all the important information (just like a landing page) but in a more conversational way

• First email adress, then name of company, … but as a CONVERSATION