--- title: Marketing strategy | Online Marketing Agency | divia GmbH description: divia offers consulting services for the planning of marketing, communication, SEO, SEA and go-to-market campaigns. Book a consultancy now! --- [Close ](https://www.divia.de/en/marketing-strategy#) [LANGUAGE – en](https://www.divia.de/en/marketing-strategy#) [de](https://www.divia.de/marketing-strategy) [![divia-Logo_gruen](https://www.divia.de/hs-fs/hubfs/Divia%20Sep2020/divia-Logo_gruen.png?width=78&height=32&name=divia-Logo_gruen.png)](https://www.divia.de?hsLang=en) [en](https://www.divia.de/en/marketing-strategy#) [de](https://www.divia.de/marketing-strategy) # Marketing Strategy The task of marketing strateyg is to analyze the actual and target status of all marketing activities, plan new ones, implement them, and monitor compliance with the specified budget. ## Marketing Strategy Marketing strategy involves all the activities rolled out to take your brand to the desired future state, aligned with your goals. Depending on the product cycle, we develop market entry strategies and campaigns with or for you, plan your communication, and create the basis for your marketing success. It includes developing buyer personas, brand messaging, and defining specific measures such as events, trade fairs, mailings, roadshows, inbound marketing, SEO & SEA to provide measurable business growth. ## Go-to-Market We identify new markets for you, evaluate them, and accompany the introduction of your products and services. Together with you, we design your go-to-market strategy and its successful implementation. Your marketing and sales goals form the basis of our plans and actions that are cost-effective and can be measured as and when required. [Read More](https://www.divia.de/en/marketing-strategy/market-approach?hsLang=en) ## CAMPAIGN PLANNING Campaign planning includes developing campaign goals and execution based on target groups or buyer personas. We analyze your competitors, understand your customers for the right positioning, and create a budget plan with you. We also work on your communication channels and brand messaging to make sure they are aligned with your campaign goals. We work on the "Sketch to Exhibition" format, i.e., start to finish and optimize the campaign results through continuous evaluation. [Read More](https://www.divia.de/en/marketing-strategy/campaign-planning?hsLang=en) ## COMMUNICATION PLANNING The visible part of any marketing activity is communication, and it must be aligned with your company goals and be relevant and engaging among your target group. An ideal communication plan includes analysis, planning, implementation, and evaluation.Brand messaging is a critical organ of a successful marketing plan so that your company speaks with a perceptible and recognizable voice. [Read More](https://www.divia.de/en/marketing-strategy/communication-planning?hsLang=en) ## BUYER PERSONA The Internet is no longer a place for anonymous information searches, but a place of encounter - with your future and your existing customers. The changes in user behavior have led to a paradigm shift in marketing, away from push to pull methods. We help you to create detailed target group profiles, i.e., buyer personas. We offer these buyer personas unique content that lead them to your website. Once they have landed on your site, we execute inbound marketing to generate leads from visitors. [Read More](https://www.divia.de/en/deal-support/-buyer-persona?hsLang=en) ### Book your free consultancy We are analytical, diagnostic, deliberative, and methodological in our marketing planning, bringing an individualized strategy to each client aligned with their goals and driven by revenue and growth. [![Book your free consultation](https://no-cache.hubspot.com/cta/default/427954/abb31b9c-b8ee-4a8e-85d6-b6a2435c1bf6.png)](https://cta-redirect.hubspot.com/cta/redirect/427954/abb31b9c-b8ee-4a8e-85d6-b6a2435c1bf6) [![divia-Logo_gruen](https://www.divia.de/hs-fs/hubfs/Divia%20Sep2020/divia-Logo_gruen.png?width=78&height=32&name=divia-Logo_gruen.png)](https://www.divia.de?hsLang=en) We are a full-service marketing consulting firm that succeeds in our client’s goals through the strategic utilization of technology and customer-centric processes. We focus on digital transformation, sales enablement, marketing automation and planning, and buyer personas and journeys. SUBSCRIBE TO OUR NEWSLETTER divia needs your contact information to update you about our products and services and the latest marketing trends, research, and news. You can unsubscribe from these notifications at any time. For information on how to unsubscribe, data protection practices, and our commitment to protecting your privacy, please see our privacy policy. - All rights reserved ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "Deutschland", "addressLocality" : "Stuttgart", "addressRegion" : "Baden-Württemberg", "postalCode" : "70565", "streetAddress" : "Schulze-Delitzsch-Straße 16 " }, "alternateName" : "divia", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "48.721412", "longitude" : "9.1227938" }, "geoRadius" : "800 km" }, "description" : "Marketingberatung, Inbound Marketing, Digital Marekting, Market Intelligence", "email" : "info@divia.de", "image" : "https://www.divia.de/hs-fs/hubfs/images/divia_logo_16.png?t=1535986434866&width=239&name=divia_logo_16.png", "logo" : "https://www.divia.de/hubfs/0%20divia/Logo/divia-Logo_gruen.png", "mainEntityOfPage" : { "@id" : "https://www.divia.de/en/marketing-strategy", "@type" : "WebPage", "description" : "divia offers consulting services for the planning of marketing, communication, SEO, SEA and go-to-market campaigns. Book a consultancy now!" }, "name" : "divia GmbH", "sameAs" : [ "https://www.facebook.com/divia.de/", "https://twitter.com/divia_de?lang=de", "https://www.instagram.com/divia.gmbh/", "https://www.xing.com/companies/diviagmbh", "https://www.linkedin.com/company/divia-gmbh/" ], "telephone" : "+49 711 400426-30", "url" : "https://www.divia.de" } ```