--- title: Zero-Clicks Study description: Zero-Clicks Study image: https://www.divia.de/hubfs/Divia-New-Brand/Divia-Blog-2023/seo-techniques-bg.png --- # Zero-Clicks Study ![](https://www.divia.de/hubfs/Divia-New-Brand/Divia-Blog-2023/seo-techniques-bg.png) The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online. ## Where does it come from? Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham. ![Maren Kopp](https://www.divia.de/hubfs/0%20divia/Team/Team%202017/NH7_4261-Bearbeitet_2web.jpg) ### [Maren Kopp](https://www.divia.de/divia-blog-2023/author/maren-kopp) Nach langjähriger Erfahrung in **Tourismus und Hotellerie im In- und Ausland** hat Maren als **Projektmanagerin** in einem IT-Konzern internationale **Outsourcing**-Teilprojekte geleitet. Erste **Marketingerfahrungen** sammelte sie ebenso in der **ICT-Branche**. Bei divia ist Maren als **Grafikerin** und **Übersetzerin** angestellt. Maren ist im Netz unter anderem bei **[Xing](https://www.xing.com/profile/Maren_Kopp) **zu finden. In ihrer Freizeit ist Maren gerne mit ihrer Familie zu Fuß oder per **Fahrrad** in der **Natur** unterwegs. Sie fotografiert und kreiert **Fotokunst** - am liebsten auf einer schönen Reise. Links: [![Xing Profil Maren Kopp](https://www.divia.de/hs-fs/file-1694158951-png/layout/social_xing.png?width=93&height=31&name=social_xing.png "Xing Profil Maren Kopp")](https://www.xing.com/profile/Maren_Kopp) Kontakt: Mail: [maren.kopp@divia.de](mailto:maren.kopp@divia.de) Tel: 0711/400 426 35 ## Related Blogs [![Google My Business: A Guide to Google Business Profile](https://www.divia.de/hubfs/Divia-New-Brand/Divia-Blog-2023/google-my-business-bg.png) ](https://www.divia.de/divia-blog-2023/google-my-business-a-guide-to-google-business-profile-copy) [Google My Business: A Guide to Google Business Profile](https://www.divia.de/divia-blog-2023/google-my-business-a-guide-to-google-business-profile-copy) Jan 09, 2023 [![12 SEO Techniques to Boost Organic Traffic + Rankings](https://www.divia.de/hubfs/Divia-New-Brand/Divia-Blog-2023/seo-techniques-bg.png) ](https://www.divia.de/divia-blog-2023/12-seo-techniques-to-boost-organic-traffic-rankings-copy) [12 SEO Techniques to Boost Organic Traffic + Rankings](https://www.divia.de/divia-blog-2023/12-seo-techniques-to-boost-organic-traffic-rankings-copy) Jan 09, 2023 [![12 SEO Techniques to Boost Organic Traffic + Rankings](https://www.divia.de/hubfs/Divia-New-Brand/Divia-Blog-2023/seo-techniques-bg.png) ](https://www.divia.de/divia-blog-2023/12-seo-techniques-to-boost-organic-traffic-rankings) [12 SEO Techniques to Boost Organic Traffic + Rankings](https://www.divia.de/divia-blog-2023/12-seo-techniques-to-boost-organic-traffic-rankings) Jan 09, 2023 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Maren Kopp", "url" : "https://www.divia.de/divia-blog-2023/author/maren-kopp" }, "dateModified" : "2023-01-13T09:25:13.470Z", "datePublished" : "2023-01-09T09:24:34.000Z", "headline" : "Zero-Clicks Study", "image" : [ "https://www.divia.de/hubfs/Divia-New-Brand/Divia-Blog-2023/seo-techniques-bg.png" ], "mainEntityOfPage" : { "@id" : "https://www.divia.de/divia-blog-2023/zero-clicks-study-copy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.divia.de/hubfs/0%20divia/Logo/divia-Logo_gruen.png" }, "name" : "divia GmbH" } } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "Deutschland", "addressLocality" : "Stuttgart", "addressRegion" : "Baden-Württemberg", "postalCode" : "70565", "streetAddress" : "Schulze-Delitzsch-Straße 16 " }, "alternateName" : "divia", "areaServed" : { "@type" : "GeoCircle", "geoMidpoint" : { "@type" : "GeoCoordinates", "latitude" : "48.721412", "longitude" : "9.1227938" }, "geoRadius" : "800 km" }, "description" : "Marketingberatung, Inbound Marketing, Digital Marekting, Market Intelligence", "email" : "info@divia.de", "image" : "https://www.divia.de/hs-fs/hubfs/images/divia_logo_16.png?t=1535986434866&width=239&name=divia_logo_16.png", "logo" : "https://www.divia.de/hubfs/0%20divia/Logo/divia-Logo_gruen.png", "mainEntityOfPage" : { "@id" : "https://www.divia.de/divia-blog-2023/zero-clicks-study-copy", "@type" : "WebPage", "description" : "Zero-Clicks Study" }, "name" : "divia GmbH", "sameAs" : [ "https://www.facebook.com/divia.de/", "https://twitter.com/divia_de?lang=de", "https://www.instagram.com/divia.gmbh/", "https://www.xing.com/companies/diviagmbh", "https://www.linkedin.com/company/divia-gmbh/" ], "telephone" : "+49 711 400426-30", "url" : "https://www.divia.de" } ```